Prop, Scandal, and Mass media.




Prop as: an assemblage/juxtaposition of signifying elements that convey, encourage, and prompt recognition, meaning, and positive (or negative) feelings towards a larger structured goal determined by institutional (e.g. political party) and expressive of  ideological forces (identifiable - organised/stable - sets of beliefs).




2 wks ago we mentioned  the link of prop to Mass Society.



Let us look closer at this today and bring in the Q of whether scandal might also be said to very much rest on it.




Rev of mass Soc Th and go to Halebsky.





What are the key elements?


Disorganised masses lacking 'ideological' orientation and attachments awaiting their saviour - the messianic view of how Prop takes hold through the porous anomic individual



Lack of intermediate groups - necessary?



mass soc Th seen as collapse of structured pluralistic soc - lib-con idea...


....But what about the disorganisation of consumer soc? A post-war condition where resentment was against the boring stable structured existing soc and people wanted more variety and individualised lives..they wanted more anomie!


Hoggart's juke box boys.




With consumerism goes advertising - Ad as prop? Sort of...?


But can prop exist where there is quite so much variety - is it not a paradox that Mass soc as a unity helps prop but a really diverse soc makes people suspicious of a message encouraging  a singular commitment?



Is prop almost inevitably political in its essential that is the only arena in which it can really take hold



viz the election campaigns - the idea of a stable unified party based set of policies etc. and the desperation to hold to them in the face of varying needs, hopes demands, experiences of the voter.



Is propaganda pleasurable? hat is does the unification of a story about someone, some group, some ideology' not only cause us recognition etc but also a sense of satisfaction - engagement qua curiosity, amusement, surprise



or is that what scandal does? and because the media know it will cause this....



How does scandal relate to the idea of a mass society?



The circulation of a well-known person or even shared ethic (things ought not to be like this but someone/some org did bring about  a corrupt state of affairs)


.....who has done something 'wrong' -recognisable as such by wide audience (not segmented by class or particular belief) i.e. by mass society.



In this sense is not scandal always aimed at/rests on a prior conception of there being a mass society as audience.



In fact, is it not the case that in a consumer age is it perhaps the only intimation of a mass society given that most of our other modes of collective behaviour are niche


But there is the Q of time - how long do such phenomena last?



Does propaganda rest on consolidation across time? The campaiagn.?